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Case Study
Transforming a Fortune 500 Corporate Website
The Problem
A global tech company valued at nearly 10B faced significant challenges in modernizing its online presence through a comprehensive website overhaul. Cross-functional teams needed to deliver multi-faceted solutions to address them. Challenges included that the corporation's website no longer represented its current brand identity, products, and services, undermining its credibility. It’s user experience was subpar and it had critical security vulnerabilities that exposed sensitive data to potential threats and risks, which needed urgent attention. Lastly, the corporation aimed to transition to a more agile and scalable content management platform, but needed guidance on the change process.
The Solutions
A global tech company valued at nearly 10B faced significant challenges in modernizing its online presence through a comprehensive website overhaul. Cross-functional teams needed to deliver multi-faceted solutions to address them. Challenges included that the corporation's website no longer represented its current brand identity, products, and services, undermining its credibility. It’s user experience was subpar and it had critical security vulnerabilities that exposed sensitive data to potential threats and risks, which needed urgent attention. Lastly, the corporation aimed to transition to a more agile and scalable content management platform, but needed guidance on the change process.
The Results
This project showcased the power of strategic communications, facilitation, and change management in transforming the tech company’s online presence, resulting in enhanced user experiences, fortified security, and a more unified and engaging brand identity. The website showcased a 40% increase in page views and a 30% decrease in bounce rate.
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